For the first time in Russia the Cinema Park Begins to Openly Publish Box Office Numbers
30.01.2009
Now that the number of the Cinema Park theaters had exceeded the 100 mark in ten Russian cities and the chain ranks second in terms of the number of screens in Russia, the absolute transparency of our theaters will help to define the market situation and to objectively evaluate its leaders.
The uniform reporting system adopted by the Cinema Park that brings together all its theaters allows to create a shared database, which allows to automatically download information for accounting and administrative reporting and film distribution data. This system can help to implement the Uniform Electronic Ticket project developed by the Ministry of Culture much sooner. The idea behind the project is to create totally transparent conditions on the film screening market.
Author: Cinema Park
Beginning in early February, every Thursday the Cinema Park website (www.cinemapark.ru) will start publishing the numbers provided by all movie theaters of the chain about the number of copies, showtimes, number of spectators and box office data for each film. The special software named Girus Soft allows to obtain such data from all over the country in real time.
"We are making a revolutionary step on the way to transparency of the movie screening market and we urge other players to join us, says Sergey Kitin, General Director at the Cinema Park. The unfavorable situation with measuring the volume of the movie screening market that has shaped up over the past years will change drastically, if all movie theater chains and independent movie theaters join our initiative. The possibility to obtain accurate data about the attendance at each movie theater will make this business more attractive to advertising agencies and advertisers.Now that the number of the Cinema Park theaters had exceeded the 100 mark in ten Russian cities and the chain ranks second in terms of the number of screens in Russia, the absolute transparency of our theaters will help to define the market situation and to objectively evaluate its leaders.
The uniform reporting system adopted by the Cinema Park that brings together all its theaters allows to create a shared database, which allows to automatically download information for accounting and administrative reporting and film distribution data. This system can help to implement the Uniform Electronic Ticket project developed by the Ministry of Culture much sooner. The idea behind the project is to create totally transparent conditions on the film screening market.
Author: Cinema Park
