VH1 is changing its broadcasting principles

25.02.2009

The channel’s aim is to attract a 30+ audience. It will feature 100% music, with no breaks, and the basic format will be hits of the 1980s and 90s. The music videos that make up VH1 Russia’s broadcasts are time-tested, and retain their attractiveness and relevance.

Today VH1 Russia has 2.3 million customers on subscription television networks within Russia, and 4.7 million cumulative reach viewers.