ProfMedia Broadcasting Corporation projects awarded Brand of the Year/EFFIE 2008

15.04.2009


Radio stations Energy and Humor FM, part of ProfMedia, have been awarded the highest Russian professional awards in the area of branding, Brand of the Year/EFFIE 2008. ProfMedia’s stations won in the category ‘media’.

“This award reflects ProfMedia’s work so accurately, the main thrust of which is to promote radio stations as brands. When one of our radio stations wins Brand of the Year, that is an acknowledgment of our work from all points of view, because it is a brand both for listeners, and for advertisers, and also a brand for our regional partners,” said ProfMedia president Aleksandr Varin.

The Brand of the Year/EFFIE award is given each year to the most successful projects in brand creation on the Russian market.

This year there were about 200 nominations. But this professional award was bestowed upon just 65 worthy brands.

The Brand of the Year/EFFIE 2008 awards ceremony took place on April 13, 2009, at Manezh.
Well-known politicians, entrepreneurs, and people from the arts and sciences came to celebrate the winners – representatives of the largest Russian companies, marketing directors, and heads of PR departments.