Avtoradio Radio Station Turns 17
02.04.2010
According to the Radio-Index-Moscow study by the TNS Russia Company conducted during December 2009 through February 2010, 3,189,200 people listen to Avtoradio on a weekly basis, i.e. one Moscow resident out of three aged 12 years and older.
Avtoradio is among top three network radio stations in Russia.
Regional Avtoradio network is among the fastest growing and dynamically evolving ones. During the past years, the Avtoradio started running its programs in many Russian cities, and this process continues with great success today. Today, over 350 cities in Russia and the CIS countries are covered by the Avtoradio broadcasts.
The Avtoradio’s aggregate daily all-Russian audience amounts to 9,439,800 members or 15.7% of the Russians aged 12 years and older. The weekly audience amounts to 23,985,100 members, or 39.9% of the Russians older than 12 years of age (the latest data by TNS Russia, October-December 2009).
Avtoradio is an advanced radio station. All projects done by Avtoradio are distinguished by their unusual and creative nature, and their implementation is always based on innovations and innovative approach.
Avtoradio builds its broadcasting policy based on contacts with broad audience and first-hand information. Traffic policemen, automobile journalists, drivers and other participants in traffic share their information with the radio station.
For seventeen years now Avtoradio helps motorists fight traffic jams: The radio station was the first one to accept up-to-the-minute traffic information from its listeners, to gain access to the traffic police video surveillance cameras, the first one to publish information carried by sensors from the Moscow MKAD Ring Road, and the first one to launch the unique Avtomonitor project making it possible to conduct real-time monitoring of the traffic using the cell phone display.
Avtoradio offers music loved and enjoyed by millions of Russians, music that builds a bridge between generations. The radio station airs popular programs featuring celebrities and holds exciting and dynamic games.
Avtoradio runs Murzilki Live, the best radio show in Russia. Each morning Murzilki International make things up, sing, crack jokes, do hoaxes hundred percent live sound right in the studio and accompanied by professional musicians. Each Friday, top Russian entertainers do parodies to the most interesting topics together with Avtoradio’s hosts.
Avtoradio’s audience members are rabid sports fans. Today not a single major sports event goes without participation of Avtoradio. The radio station has successfully built a unique team of fans comprised of prominent politicians, athletes, show biz persons and active listeners who provide their whole-hearted support to Russian select team in all contests that are important for Russia’s image.
Avtoradio has successfully implemented special projects, including the international ones, such as the opening of the Avtoradio air studio in Vancouver in February 2010, which was active throughout the entire duration of the 21st Olympic Games at Russia’s official site named “Sochi-2014 Russian House”. The Avtoradio-Vancouver studio was used by legendary Russian athletes, active and new Olympic champions, popular sports journalists and commentators, renowned politicians and entertainers for sharing their impressions about the Olympic Games in Vancouver.
Avtoradio has initiated many social projects, including such large-scale ones as Vladivostok-Moscow motor rally and the For Life event organized to commemorate the tragedy in Northern Ossetia, as well as the local ones, such as holding a New Year celebration at an orphanage in the village of Kostino, Ryazan Oblast.
Avtoradio is the first Russian radio station, which was officially recognized by the international radio community. Exactly Avtoradio was the first radio station in the history of Russian television and radio broadcasting to win the prestigious international industry award named "NAB 2005 International Broadcasting Excellence Award".
Avtoradio has more than once been nominated for the Radiomania industry award in several categories. It is also the winner in the All-Russian Contest of Advertisers named “PROFI”, three times winner of the honorable Brand of the Year award, laureate of the “ZD Awards”, Ovation National Russian Musical Award, Russian National Olympus Award, Golden Apple Moscow International Advertisement Festival, and many others.
Avtoradio will celebrate its 17th anniversary on April 5. Today, Avtoradio is the most popular Moscow-based radio station. According to KOMKON, the weekly Avtoradio audience amounted to 2,461,000 members in Moscow in February 2010.
The first time Avtoradio went on air on April 5, 1993 on medium 1152 kHz wave. Back then, the radio station broadcasting was available only in the eastern part of Moscow. Later, when the transmitter switched to 68 mHz VHF frequency, and then to 90.3 mHz FM station, the Avtoradio signal could be securely received across Moscow.According to the Radio-Index-Moscow study by the TNS Russia Company conducted during December 2009 through February 2010, 3,189,200 people listen to Avtoradio on a weekly basis, i.e. one Moscow resident out of three aged 12 years and older.
Avtoradio is among top three network radio stations in Russia.
Regional Avtoradio network is among the fastest growing and dynamically evolving ones. During the past years, the Avtoradio started running its programs in many Russian cities, and this process continues with great success today. Today, over 350 cities in Russia and the CIS countries are covered by the Avtoradio broadcasts.
The Avtoradio’s aggregate daily all-Russian audience amounts to 9,439,800 members or 15.7% of the Russians aged 12 years and older. The weekly audience amounts to 23,985,100 members, or 39.9% of the Russians older than 12 years of age (the latest data by TNS Russia, October-December 2009).
Avtoradio is an advanced radio station. All projects done by Avtoradio are distinguished by their unusual and creative nature, and their implementation is always based on innovations and innovative approach.
Avtoradio builds its broadcasting policy based on contacts with broad audience and first-hand information. Traffic policemen, automobile journalists, drivers and other participants in traffic share their information with the radio station.
For seventeen years now Avtoradio helps motorists fight traffic jams: The radio station was the first one to accept up-to-the-minute traffic information from its listeners, to gain access to the traffic police video surveillance cameras, the first one to publish information carried by sensors from the Moscow MKAD Ring Road, and the first one to launch the unique Avtomonitor project making it possible to conduct real-time monitoring of the traffic using the cell phone display.
Avtoradio offers music loved and enjoyed by millions of Russians, music that builds a bridge between generations. The radio station airs popular programs featuring celebrities and holds exciting and dynamic games.
Avtoradio runs Murzilki Live, the best radio show in Russia. Each morning Murzilki International make things up, sing, crack jokes, do hoaxes hundred percent live sound right in the studio and accompanied by professional musicians. Each Friday, top Russian entertainers do parodies to the most interesting topics together with Avtoradio’s hosts.
Avtoradio’s audience members are rabid sports fans. Today not a single major sports event goes without participation of Avtoradio. The radio station has successfully built a unique team of fans comprised of prominent politicians, athletes, show biz persons and active listeners who provide their whole-hearted support to Russian select team in all contests that are important for Russia’s image.
Avtoradio has successfully implemented special projects, including the international ones, such as the opening of the Avtoradio air studio in Vancouver in February 2010, which was active throughout the entire duration of the 21st Olympic Games at Russia’s official site named “Sochi-2014 Russian House”. The Avtoradio-Vancouver studio was used by legendary Russian athletes, active and new Olympic champions, popular sports journalists and commentators, renowned politicians and entertainers for sharing their impressions about the Olympic Games in Vancouver.
Avtoradio has initiated many social projects, including such large-scale ones as Vladivostok-Moscow motor rally and the For Life event organized to commemorate the tragedy in Northern Ossetia, as well as the local ones, such as holding a New Year celebration at an orphanage in the village of Kostino, Ryazan Oblast.
Avtoradio is the first Russian radio station, which was officially recognized by the international radio community. Exactly Avtoradio was the first radio station in the history of Russian television and radio broadcasting to win the prestigious international industry award named "NAB 2005 International Broadcasting Excellence Award".
Avtoradio has more than once been nominated for the Radiomania industry award in several categories. It is also the winner in the All-Russian Contest of Advertisers named “PROFI”, three times winner of the honorable Brand of the Year award, laureate of the “ZD Awards”, Ovation National Russian Musical Award, Russian National Olympus Award, Golden Apple Moscow International Advertisement Festival, and many others.
